Now you retire to Barbados, wealthy and fulfilled, having left behind a legacy that will live on long after you’ve sloughed off this mortal coil. Congratulations on a job well
The difference between these two processes is fairly well defined, and yet the two are often mistaken for each other. Part of the reason for this is that they both
Not Exactly. Here’s What Makes a Brand You can be forgiven for thinking a company’s logo is the extent of its brand. After all, it’s the most obvious portion, and
Is your current brand getting a bit stale? Is it not connecting with consumers the way it used to? Are your competitors evolving their brands and leaving you behind? Has
Do you see those capital letters? That means we’re really serious about this. Your business card is often the first impression someone gets about your company. Every detail says something
Cast your mind back to high school, that horribly awkward period in every nascent adult’s life when you’re struggling to define who you are and who you want to be.
Hey! Come here. Come closer. We’ll let you in on a well-kept industry secret. The trick to designing the perfect logo, every time, regardless of who the client is, how
Unless you’re fabulously wealthy, everything in life involves trade-offs. If you choose the steak, then you can’t eat chicken. If you select the minivan, then you can’t own the sports
Let’s do a little thought experiment. Imagine you took a camera out onto the street in any city and randomly chose a person out of the crowd. You hit them
Just like a person, a business’s brand identity is the sum total of every outward facing expression it makes to its audience. This includes its actions, its stated mission and
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